Rationale
Through the years, Nike has proven to be a major marketing company when it comes to promoting the brand, the product and the models. Nike has created many compelling print advertisements that delivers a powerful message coupled with visually stunning images.
Objective
In preparation for Summer 2013, Nike has tasked you to create a compelling print advertising campaign to promote a healthy lifestyle through sports this coming summer. Within this campaign, also include the promotion of any Nike product of your choice.
General Requirements
- Create 3 print ads for Nike that meet the campaign objectives
- Print ads must be thematic in nature
- Come up with a slogan for the campaign
- Must include at least one Nike product
- Message of promoting a healthy lifestyle must be clear in both the images and text
Technical Requirements
- You may complete this individually or with a partner/s (up to 3 people in a group)
- Make use of at least 7 Photoshop techniques.
- Make use of non-destructive layering
- All work must be saved as a PSD file with a file name:
‘Your Names’ Nike Campaign 01.psd
‘Your Names’ Nike Campaign 02.psd
‘Your Names’ Nike Campaign 03.psd
All three (3) PSD files must be saved inside one folder with a file name: ‘Your Names’ Nike Campaign, together with images used. Please do not include images that you did not use.
File and layer organization is important, if you include layers that you do not use (or set as invisible) you will receive deductions. Don’t forget to label your layers and layer folders accordingly.
Canvas size should be at least the standard 1024 x 768 pixels at 200dpi
5. Create a layer in each PSD file with the following information as a text (Calibri Font, Size 12):
Title of the print ad + Names of the members
List of techniques used (filters, layer masks, image adjustments, crop, pen tool, etc.)
Citation of all images used
Project Rubric // 25 Points Total
Brainstorming Session
I encourage you to brainstorm with your team on how to go about this project. I've provided you with the project details above and we will be going through them again in class (especially the technical requirements). Here are several brainstorming questions that I would like you and your team to go through and answer. Try to have a clear answer to these questions before the the block ends.
1. What Nike product do I want to promote?
2. What specific sport or sports do I want to use in the campaign?
3. What message do I want to deliver about a healthy lifestyle this summer? Ex. A healthy lifestyle means a more enjoyable summer, staying fit in the summer is a great way to healthy living and socializing, etc...
4. Where am I going to get my images? Will you shoot or create original photos/images or source them from the internet? Specifically, where in the internet am I going to get the images?
5. What slogan will I use?
6. Will I need any special equipment to create my ads?
7. What will be the common theme in all three print ads?
8. Are there photoshop techniques that you need to learn and understand in order to create your project?
1. What Nike product do I want to promote?
2. What specific sport or sports do I want to use in the campaign?
3. What message do I want to deliver about a healthy lifestyle this summer? Ex. A healthy lifestyle means a more enjoyable summer, staying fit in the summer is a great way to healthy living and socializing, etc...
4. Where am I going to get my images? Will you shoot or create original photos/images or source them from the internet? Specifically, where in the internet am I going to get the images?
5. What slogan will I use?
6. Will I need any special equipment to create my ads?
7. What will be the common theme in all three print ads?
8. Are there photoshop techniques that you need to learn and understand in order to create your project?